May 17, 2021
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Gucci quits fashion week and criticises ‘worn-out ritual’ of seasonal shows

By on May 26, 2020 0 65 Views

Runway fashion shows? They are so last year, according to Gucci.

In news that will send shockwaves through the fashion industry, the luxury Italian powerhouse has announced that it is officially stepping away from fashion week and the concept of seasonal shows.

In a virtual press conference broadcast from his Rome studio, the brand’s creative director, Alessandro Michele, announced that Gucci is reducing the number of fashion shows it holds each year from five to just two.

Commenting on the fashion calendar, Michele said he would no longer adhere to the rota of spring/summer, autumn/winter, cruise and pre-fall shows, saying: “I think these are stale and underfed words, clothes should have a longer life than that which these words attribute to them.

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