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Lady Gaga Is the Face of Valentino’s New Fragrance

By on July 13, 2020 0 290 Views

The genderless scent will launch in October.

Stefani Germanotta, better known as superstar singer and actor Lady Gaga, has officially scored a new gig as the face of Valentino’s upcoming fragrance.

After walking the Venice Film Festival (pictured above) and Golden Globe awards in the brand’s billowy show-stopping gowns, the new partnership between the Italian luxury fashion house and the Italian-American singer feels like a natural fit.

“Lady Gaga means freedom, self-consciousness, pure heart,” said the brand’s creative director, Pierpaolo Piccioli, in a statement. “Her participation in this campaign elevates the symbolic power of the project to the highest level.”

“She is the icon of a generation,” he adds. “Her message of freedom, passion for art, self-consciousness and equality is the same our Valentino community stands for.”

The genderless fragrance, Voce Viva, which translates to “living voice” in English, is set to debut in Canada this October. While details on the juice are being kept hush hush at the moment, the worldwide campaign will begin to run in September.  Hang tight, little monsters!

ELLE Canada – Melissa Perdiagao

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